Beyoncé's money-making tactics REVEALED as superstar makes a fistful of dollars from Cowboy Carter merchandising campaign after dwindling tour sales left tickets costing as little as a McDonald's meal

Daily Mail // Entertainment

Beyoncé's money-making tactics REVEALED as superstar makes a fistful of dollars from Cowboy Carter merchandising campaign after dwindling tour sales left tickets costing as little as a McDonald's meal

Tuesday 29th April 2025, 2:46PM

From key rings to coffee mugs, bandanas, books and personalised wrapping paper, Inglewood's SoFi Stadium had all bases covered as Beyoncé fans prepared to part with their hard earned dollars.

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