The average Premier League game lasts 100 minutes and 36 seconds, but the ball is only in play for 54.7% of thatBy Opta AnalystThe start of every football match brings a little flutter in the stomach. Will the stars perform? Will the referee have a good game by giving your players every decision? And will the football gods shine down on your team? A more pertinent question to ask this season, though, is how much football will we actually see?We wrote about ball-in-play time a few seasons ago, revealing that fans were not seeing as much football as in previous years. We’re not saying our data nosiness led to referees adding more stoppage time, but there was a notable rise in ball-in-play time over the next two campaigns. It went up from 54 minutes and 49 seconds in 2022-23 to 58 minutes and 11 seconds in 2023-24. It’s still early in the 2025-26 season, but the pendulum may be swinging back the other way. Continue reading...