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The Guardian // World // Europe

Labubu underground: Lafufu makers defy Chinese authorities to feed the world’s appetite for viral doll

Tuesday 29th July 2025, 2:28AM

The ‘ugly-cute’ elf sold by Chinese company Pop Mart has become a sensation and the authorities are aggressively cracking down on fakes – pushing production into the shadowsTrolleys piled high with decapitated silicon monster heads, tattooed dealers lurking in alleyways, bin bags of contraband hidden behind shop counters: welcome to the world of Lafufus.Fake Labubus, also known as Lafufus, are flooding the hidden market. As demand for the collectable furry keyrings soars, entrepreneurs in the southern trading hub of Shenzhen are wasting no time sourcing imitation versions to sell to eager Labubu hunters. But the Chinese authorities, keen to protect a rare soft-power success story, are cracking down on the counterfeits. Continue reading...

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