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Huffington Post // Technology

AI Models Are Now In Fashion Magazines So Seriously, What Chance Do Women Have?

Thursday 31st July 2025, 5:00AM


Woman examining face in mirror.Death, taxes and unrealistic beauty standards: the three things all women can expect in their lifetime.In my lifetime as a 35 year old woman, I have watched my features go in and out of ‘style’, as if bodies are a fashion trend. I have watched women be told we should have: big boobs, small boobs, big arses, small arses, ‘natural’ makeup, full glam makeup, big thighs, thigh gaps... etc, etc. It’s honestly exhausting and even knowing intellectually that this is all bullshit doesn’t help the pangs of feeling like you and your body are ‘not quite right’ from one season to the next.Now, in an astonishing move, premium fashion brand Guess have run an advert in the newest issue of Vogue which features an AI model.Scream.The BBC explains: “In August’s print edition of Vogue, a Guess advert features a flawless blonde model showing off a striped maxi dress and a floral playsuit from the brand’s summer collection.“In small print in one corner, the ad reveals that she was created using AI.”Vogue states tha

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