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The Guardian // Lifestyle

Zara at 50: how the brand rose to the top – and what it’s doing to stay there

Saturday 5th July 2025, 8:00AM

As fashion empire hits middle age, it’s cutting costs and closing stores, shifting to larger outlets and new productsIn Arteixo, northern Spain, workers are putting the final touches to a gigantic white box of a building, fixing windows and planting greenery in the new global headquarters of the fashion brand Zara, which turned 50 this year.The site, complete with a private high street where the retailer will test out its latest store concepts, is not far from the small store on the corner of a nondescript street in the centre of nearby La Coruña where, in 1975, Amancio Ortega opened his first fashion store. Continue reading...

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