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The Guardian // World // Europe

Grok AI: what do limits on tool mean for X, its users and UK media watchdog?

Thursday 15th January 2026, 4:07PM

UK users will no longer be able to create sexualised images of real people using @Grok X account, with Grok app also expected to be restrictedElon Musk’s X has announced it will stop the Grok AI tool from allowing users to manipulate images of people to show them in revealing clothing such as bikinis.The furore over Grok, which is integrated with the X platform, has sparked a public and political backlash as well as a formal investigation by Ofcom, the UK’s communications watchdog. Continue reading...

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