Sandrine Zhang Ferron on how she created her online business, from building the website to signing up 100,000 customersVinterior may not have any showrooms or shops, but the home of the founder and chief executive, Sandrine Zhang Ferron, has plenty of finds from the classy secondhand furnishings site – from quirky vases to a vintage drinks cabinet.Zhang Ferron, who was born in China but grew up in France, readily admits that she created the site for herself, ditching her well-paid job in finance, after struggling to find interesting pieces to furnish her London home after a move to the UK. Continue reading...