Dubai’s 31st Shopping Festival returns from December 5, 2025, to January 11, 2026, bringing citywide celebrations, world-class entertainment, and unbeatable shopping deals. Shoppers can win daily Nissan cars and Dh100,000, with a grand prize of Dh400,000 on the final day. With concerts, fireworks, pop-up markets, and over 800 global and local brands, DSF promises a festive season of shopping, prizes, and unforgettable experiences.