Google searches for Speedos are up 41% in the UK, and some high street shorts now come with 3in in-seamsRecent victims of shrinkflation have included butter, mouthwash and teabags. The next casualty? Men’s shorts.In-seams are rising with retailers reporting a surge in interest for short shorts featuring a 5in and even 3in inside leg measurement. Now the trend is having a knock-on effect on swimwear. This week, GQ magazine posed the question: “Are Straight Guys Ready for Speedo Summer?” Continue reading...