Voices: As Puma’s sales tank, is the athleisure wear bubble about to burst?

Independent (uk) // Headlines

Voices: As Puma’s sales tank, is the athleisure wear bubble about to burst?

Sunday 27th July 2025, 9:31AM

No one anticipated the post-pandemic boom in comfy clobber – tracksuits, hoodies, yoga pants and trainers – to be over so quickly, not least brands such as Puma. But cutting back on investment now is not a smart move, warns James Moore

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