Chemists may be 'misleading' shoppers using bright coloured tags, research finds

Australian Broadcasting Corporation // World // Oceania

Chemists may be 'misleading' shoppers using bright coloured tags, research finds

Thursday 15th May 2025, 5:41AM

Shoppers seeking the best prices at major Australian chemists find colourful specials tags confusing, causing them to think they are saving more money than they really are, new research reveals.

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