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The Guardian // Technology

Amazon sues AI startup over browser’s automated shopping and buying feature

Wednesday 5th November 2025, 4:17PM

Amazon accuses Perplexity of covertly accessing customer accounts and disguising AI activity as human browsingAmazon sued a prominent artificial intelligence startup on Tuesday over a shopping feature in the company’s browser, which can automate placing orders for users. Amazon accused Perplexity AI of covertly accessing customer accounts and disguising AI activity as human browsing.“Perplexity’s misconduct must end,” Amazon’s lawyers wrote. “Perplexity is not allowed to go where it has been expressly told it cannot; that Perplexity’s trespass involves code rather than a lockpick makes it no less unlawful.” Continue reading...

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