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The Guardian // Science

Activate climate’s ‘silent majority’ to supercharge action, experts say

Tuesday 22nd April 2025, 5:00AM

Making concerned people aware their views are far from alone could unlock the change so urgently needed‘Spiral of silence’: climate action is very popular, so why don’t people realise it?The Guardian is joining forces with dozens of newsrooms around the world to launch the 89% project—and highlight the fact that the vast majority of the world’s population wants climate action. Read moreA huge 89% majority of the world’s people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research suggests.Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say. Continue reading...

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