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Huffington Post // Entertainment

Joe Wicks Teams Up With Hey Duggee Creators To Get Kids Moving

Tuesday 15th July 2025, 7:34AM


Animated Joe Wicks stars in a new fitness show, ActivateFive years after getting the nation’s children moving during the first Covid-19 lockdown, Joe Wicks is at it again. The fitness guru has today launched a children’s series on YouTube designed to help get kids stay active this summer, co-created by Studio AKA (the creators of Hey Duggee).The series, called Activate, features energetic five-minute episodes which combine fun animated characters with upbeat music and encourage children to enjoy short bursts of movement that easily fit into their day.Wicks said: “Activate is the natural next step in everything I’ve worked towards over the  past decade. From my early YouTube workouts, to ‘PE with Joe’ during the pandemic, my goal has always been to get children moving and feeling good – physically and mentally.”The Body Coach, who shares four children with his wife Rosie, said the project was inspired by his own childhood, where he discovered movement “as a way to cope with the challenges of living with parents with drug addiction and mental health issues”. “Activate is designed to make movement fun and inclusive for every child, with  short, high-energy workouts that fit into everyday life – these can be enjoyed in the living room, the garden, in the classroom, or anywhere else,” he added.

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